> with the power to kill or support nearly any online business Absolutely untrue. Almost every startup I've worked for considered search traffic to be negligib

> with the power to kill or support nearly any online business Absolutely untrue. Almost every startup I've worked for considered search traffic to be negligible. I've also worked at a place where google traffic accounted for 70% of sales and they actually went out of businesses a few months after we dropped off the front-page, but there is no inherent reason why our company deserved the top spot any more than those that replaced us on the front-page.