I was in Norway last month, and SAS Airways has a bunch of travel slogans posted around airports, and my favorite was (paraphased) "Your reason for travel is ou

I was in Norway last month, and SAS Airways has a bunch of travel slogans posted around airports, and my favorite was (paraphased) "Your reason for travel is our reason for making travel sustainable". They had several similar ones pointing out the irony in peoples' reasons for wanting to visit 'less touched' areas, and the need to preserve them.