Should you tailor your message differently to each person? Yes. Does that mean dividing them into "personality types"? No. By and large, there is no strong ev

Should you tailor your message differently to each person? Yes. Does that mean dividing them into "personality types"? No. By and large, there is no strong evidence to support personality types. Of the various kinds, OCEAN is the most reputable, and of that, the only metric that really seems to be thoroughly studied is the O (for Openness to new experiences). https://en.wikipedia.org/wiki/Big_Five_personality_traits#Limited_scope https://en.wikipedia.org/wiki/Big_Five_personality_traits#Li...