4 ms·
> That's $160M in revenue, but with $30m in costs. Profit to cost ratio of 5:1. This doesn't consider the immense second order effects of releasing an expansio
by root_axis 7y ago
> That's $160M in revenue, but with $30m in costs. Profit to cost ratio of 5:1.
This doesn't consider the immense second order effects of releasing an expansion. Releasing a new expansion maintains and increases player engagement - i.e. monthly subscription fees. Without new expansions to keep the player base engaged, players won't purchase cosmetic additions like mounts.
- falcolas 7y agoYou're right. But it doesn't change that the focus of the studio changes from "how do I keep these 4M players playing my game" to "how do I keep these specific 400,000 players purchasing my microtransactions". And given some of the monetization industry talks, the strategy doesn't necessarily include "make a good game".