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Regal just launched their own unlimited movies subscription for $18 a month. Then again, they don't have to pay full price to a middleman like MoviePass did.
by koboll 7y ago
Regal just launched their own unlimited movies subscription for $18 a month. Then again, they don't have to pay full price to a middleman like MoviePass did.
- noneeeed 7y agoYes, that was my point. For the cinema chain, the additional cost of a ticket is negligible if they are filling otherwise empty seats, and they make profit on the concessions. So long as they don't cannibalise full price tickets too much, then the maths works well for them. For MP, the arthmetic is completely different
- ApolloFortyNine 7y agoBut surely some amount of money from each ticket has to go to the distributor of the movie? I don't think charging 'nothing' for the ticket is just a huge loop hole in the system.
- noneeeed 7y agoGood point, I'd forgotten about the distributor fees. A quick Google suggest an average of about 50% depending on the film, location and time in the release. Once you factor in profits from concessions (very high) and the adverts, the maths clearly works out well for the cinema chains. Certainly here in th UK a number of them are really pushing these sorts of schemes. This is all in comparison to MP, who have to pay the full retail price of the ticket and get nothing from the concessions. The chains can probably absorb two to three times as many visits in a month compared with MP.