'any delay in shipping (28 days of delivery was never realistic) only added to the excitement and anticipation.' I fondly remember getting all manner of free-s

'any delay in shipping (28 days of delivery was never realistic) only added to the excitement and anticipation.' I fondly remember getting all manner of free-stuff as a kid by collecting coupons. As you say, having to wait so long for delivery made it seem like you were getting something really special. Nowadays if my Prime delivery doesn't turn up by 11 am the next day I get frustrated.