>But despite this mounting evidence, many are hesitant to take the meat-free leap. Gidon Eshel, a research professor of environmental and urban studies at Bard

>But despite this mounting evidence, many are hesitant to take the meat-free leap. Gidon Eshel, a research professor of environmental and urban studies at Bard College, contends this attitude is largely because people question whether their meals would still be nutritionally sound. Hmm, I'm not too sure about that. I'd say the number one reason is that people like meat, don't know about its impact on the environment and wouldn't care if they did, and are creatures of habit. The typical net-junkie is fully aware of South American land-clearing and bovine methane emissions but most people don't even remember the 1/10th rule about calories moving up the predation level scale. Ultimately that rule is going to be the only thing that changes a lot of peoples' minds, because it means that with time something like an Impossible Burger could be significantly cheaper than a real meat burger.