> You don’t need detailed tracking to run ads. Newspapers did it in the time before the internet. Newspapers did it to some extent, and they were not competiti

> You don’t need detailed tracking to run ads. Newspapers did it in the time before the internet. Newspapers did it to some extent, and they were not competitive businesses against methods where tracking does exist. The reality is that newspapers are still very strong lobbyists, especially in newspapers, as they frequently sink politicians who don't toe their line with unrelated scandal or just plain fantasy. If Google pushes this they are likely to find legislation, particularly in the EU, mandating quite the opposite to what you want.