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> Today, it’s remembered as the worst sales promotion in history. Wasn't the same thing said about American Airlines' "golden ticket"? By coincidence airfare p

• SmellyGeekBoy 7y ago
  Just a hunch, but airlines often have a lot of empty seats, selling them cheap would devalue their offering but giving them away makes them look generous.
• Slartie 7y ago
  That thing was the worst product in history. It was not a promotion for a product, but a product in itself, which I consider to be fundamentally different things.
• bjnord 7y ago
  Yes, and in the same way, once the AA execs realized how much it was costing them, they started looking for some way to get out from under the agreement they made. I had something similar happen with a national tire-and-brake chain, from whom I bought a "lifetime alignment" for one of my cars for the cost of about 2 alignments. After a few years had passed, it was always a huge rigamarole: "I don't show that in the computer; do you have your receipt paperwork?" "We don't offer lifetime alignments any more." "This store has a new manager since then and we're no longer honoring that deal." They always gave it to me after I persisted, but never easily. Look, I'm not responsible for your shortsightedness; I bought the deal on your terms, and now you need to honor the deal.