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The interesting nugget here is that they did this promo for european flights and it _did_ work! Granted, the process was really hard and whatnot but saying "you
by rtpg 7y ago
The interesting nugget here is that they did this promo for european flights and it _did_ work! Granted, the process was really hard and whatnot but saying "you'll get some flights to Europe if you fill out this form after spending 100 pounds" is kinda bonkers.
- Vespasian 7y agoSome differences: 1) Flights in Europe are not that expensive (even in the 90s) and they were probably able pay that out of their product margins. 2) People will jump through considerably fewer hoops if all they get is a an 1:30 hour flight to Italy over the weekend. 3) Flying to the USA is something special and has a "dream vacation" vibe to it. In my company it would not be that hard to move a planned vacation around if I could argue that my flights were part of a great deal.