Don't forget that the advertisers don't get income directly from tracking you. They get income based on how good they have a profile of your interests (and thin

Don't forget that the advertisers don't get income directly from tracking you. They get income based on how good they have a profile of your interests (and things that you would buy). If they can get a good enough profile without tracking then maybe they'll stop tracking. Or maybe it would be easier to block the few that continue taking than wave war on an entire industry.... There's already been some talk about changing things so that tracking is less necessary (https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/ https://webkit.org/blog/8943/privacy-preserving-ad-click-att...) and I wouldn't be surprised if a lot more comes out by the end of the year. Anyway, anyone that knows the details of the web could have seen this coming. [Private mode is not private](https://brave.com/private-mode-is-not-really-private/ https://brave.com/private-mode-is-not-really-private/). Websites can calculate fingerprints from users just by running JavaScript (they can easily get the processor speed, GPU version, local IP, and other details) so they can identify you even if you clear cookies. And the funny thing is that all of these APIs have reasonable intended uses and getting rid of them would large portions of content on the web.