I would say that in practice LeBron James (celebrity) is effectively a separate entity from LeBron James (human), with overlapping but distinct goals and intere

I would say that in practice LeBron James (celebrity) is effectively a separate entity from LeBron James (human), with overlapping but distinct goals and interests. LeBron may be the "CEO" of and largest stakeholder in the celebrity entity, but the final product presented to the world (basketball games, interviews, social media, movies, video games, trading cards, etc.) is going to be an amalgamation of numerous people's contributions. In this sense, it's worthwhile for him to make a distinction between the celebrity entity's image/profitablity and his own personal happiness, as well as a distinction between his own personal thoughts/actions and those of the collective "LeBron James" celebrity. This idea isn't specific to celebrities (except insofar as most people would be smaller operations or "sole proprietorships"); one's mind and the legal entity of one's self are clearly different things — the latter of which may incorporate contributions by accountants, lawyers, relatives with power of attorney, etc. At a more basic level, anyone can at least make a distinction between itself and its body's interactions with the rest of the world.