The current execs seem to be just following the incentives given to them. Investors are willing to spend more money for "marketshare" than profit, under the de

The current execs seem to be just following the incentives given to them. Investors are willing to spend more money for "marketshare" than profit, under the delusion that they can turn profit later. Uber and ride sharing in general is especially screwed because there are other ride sharing services funded by other investors who are _also_ willing to burn money for marketshare. As soon as one of these companies tries to increase pricing for profitability, customers will move to a different platform that is still subsidizing rides. Seems like a "Congratulations you've played yourself" state for the entire industry. Terrible industry to invest in, essentially there are other investors who are willing to lose all of their money to ensure that you lose most of your own. It's almost a clever little wealth redistribution engine lol.