Commodore (or rather, the CBM brand) did have quite a standing in the European business market, especially in Germany. It may be argued that Commodore was rathe

Commodore (or rather, the CBM brand) did have quite a standing in the European business market, especially in Germany. It may be argued that Commodore was rather letting this run as a niche segment than building strategically on this and the respective distribution channels, which were already established. Eventually, this segment starved to a non-dramatic end, for the lack of new products, or products introduced half-heartedly. Regarding Atari, it's a not too well known historical footnote that IBM was considering to acquire Atari's computer division, when IBM gave up their various efforts of introducing a consumer machine of their own in the late 1970s. (There's even an "IBM-Atari" design prototype by Tom Hardy.) A broader knowledge of this may have changed Atari's image quite dramatically.