The description for the "Sidekick to the CEO" role is brilliant. I'd argue that being able to identify with the culture of the company is the most important th

The description for the "Sidekick to the CEO" role is brilliant. I'd argue that being able to identify with the culture of the company is the most important thing in a good job ad. IMO the reason stackoverflow and carsonified have good job ads is because they have a culture of humor and honesty, rather than because they set out to write an humorous and honest job ad. It's semantics I know, but a humorous job ad for a boring company wouldn't imo be a good job ad since it would be misleading I really like the ads SEOmoz put out e.g. http://seattle.craigslist.org/see/web/2120238166.html http://seattle.craigslist.org/see/web/2120238166.html (disclaimer - I'm a global associate of SEOmoz)