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I don't have a dog in this fight and I don't really have a strong opinion about Amazon either way, but I think it's important to note that your experience as an

I don't have a dog in this fight and I don't really have a strong opinion about Amazon either way, but I think it's important to note that your experience as an engineer in the publishing group isn't necessarily indicative of the group's business goals. It's entirely possible (and, honestly, probable) that the author-focused projects you guys worked on were themselves in service to the larger goal of driving Prime engagement. It doesn't need to be an explicit OKR to be true, and it's also not nefarious: it's just good business.

cowsandmilk 7y ago
The article does a horrible job making the case though. It makes the case for prime video, which is exclusive to prime and therefore incentivizes you to be a prime member. Then it tries to connect a Bezos quote about the Golden Globes to an award won by “You Are (Not) Small”. But how is “You Are (Not) Small” driving prime membership? It is only available in paperback and hardcover, so it is not part of prime reading or amazon first reads, which are benefits of amazon prime. Sure, it may be included in a Prime Book Box, but that is squarely an Amazon publishing program that solely deals in books and is just cobranded with prime.