The sad truth is that Google's goal isn't efficiency, it is keeping people on Google's property. The best way to do this is to make people package their website

The sad truth is that Google's goal isn't efficiency, it is keeping people on Google's property. The best way to do this is to make people package their websites into little bundles that are safe for Google to preload. They're even working on a way to capture sites that don't want to invest in AMP (signed exchanges).