Uber needs to head back to luxury, Travis, despite his MANY flaws, always had an eye on this. Uber needs to focus on it's most profitable cities and promote th

Uber needs to head back to luxury, Travis, despite his MANY flaws, always had an eye on this. Uber needs to focus on it's most profitable cities and promote the subscription service. Target families with kids using highly trusted drivers and extra safety features, expand into medical transport, and "rent a driver" services.