Seems to be a bit of a non-issue. They're marketing their material to a younger audience so it is why Snapchat, Instagram, etc. get mentions because that is wha

Seems to be a bit of a non-issue. They're marketing their material to a younger audience so it is why Snapchat, Instagram, etc. get mentions because that is what the audience is into. What would probably make it a more interesting case is if the rappers mentioning Cash App are backers of it (or receive some kind of incentive from the company) I guess. Jay-Z (and I would imagine others) has been doing this kind of thing for years: giving a hat tip to whatever ventures they're somehow involved in so that the rap advertises (advertisements that people actually go for) some other revenue stream for them. Smart moves, really.