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The airlines are in a very adversarial relationship with Google. They're scared that google will take away their direct distribution channel by being better tha
by namdnay 7y ago
The airlines are in a very adversarial relationship with Google. They're scared that google will take away their direct distribution channel by being better than they are.
- jonknee 7y agoSo adversarial they spend tons of money on advertising and pay Google to use ITA's software to sell tickets to their own customers.
- namdnay 7y agoThey dont have a choice about advertising. If they don’t advertise, users will see an ota or metasearch link and click on that instead. Then the airline pays a GDS commission and makes less money