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Though also, on pricing: it’s not just a question of what the app offers, but also of what competitors are offering, and at what price. For example: the company
by riwsky 7y ago
Though also, on pricing: it’s not just a question of what the app offers, but also of what competitors are offering, and at what price. For example: the company that did Monument Valley teamed up with some doctors to do a very similar app in this space called Moodnotes* , and priced it at a one-time payment of $5.
That is to say: I am glad for Quirk’s existence - if it gets the useful techniques of CBT in front of even one person that wouldn’t have seen it otherwise, then it’s done good in the world and should be proud, and has earned that $4/month - but I understand why they aren’t using the cost of talk therapy as their point of reference for competitive pricing.
* https://www.ustwo.com/work/moodnotes https://www.ustwo.com/work/moodnotes
- danenania 7y agoYeah, that's a good point. I think it all comes down to framing. Are you selling a "mood-tracking app" or "a self-administered therapy system" (that happens to use an app as one piece of the system)? The former anchors you very low (too low, I would argue, to build a sustainable business). The latter anchors you against weekly $100+ therapy sessions, which gives you vastly more breathing room. The flip side is that customers will of course be a lot more discerning and demanding with the latter framing, as they should be. It will be a lot harder to get product-market fit, but if you do, you'll be able to build a great business on top of it, rather than just being another competitor in a race to the bottom.