Good will and branding. I tend to trust companies who do that for me because it at least gives the impression that they are kind of trustworthy. I now book a lo

Good will and branding. I tend to trust companies who do that for me because it at least gives the impression that they are kind of trustworthy. I now book a lot of my travel (hotels especially) via Priceline because they took care of me when Marriott overbooked and wouldn't honor my reservation I made via Priceline. Priceline put us up at a 5 star hotel that costs $800 a night while Marriott's suggestion was to send us (and other guests like us) to a Motel 8 instead without refunding us at all. So never again Marriott and I'm booking my travels via Priceline.