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The LinkedIn advertising product is "interesting" to me based off of my perception of LinkedIn. If the ads are displayed on LinkedIn, I feel likely that the tar
by smileysteve 7y ago
The LinkedIn advertising product is "interesting" to me based off of my perception of LinkedIn. If the ads are displayed on LinkedIn, I feel likely that the target audiences are:
1. Recruiters
2. People looking to be recruited
3. Sales trying to find out more about a company
So, why would B2B advertising work? If there is a 4th, which is a buyer looking to buy something. But for many industries (tech in particular rarely has job description buyers) this seems to be a strange way to market.