I think the rationale here is that the market is rational, and if people were to consume less meat, less meat would be produced. And that makes sense to me. It

I think the rationale here is that the market is rational, and if people were to consume less meat, less meat would be produced. And that makes sense to me. It's not as if we're killing 3 billion animals per day just because we can, we're doing it because there's such a huge demand for it.