The biasing isn't just non-techs. I've hand built every PC I've ever owned for over 20 years now, in addition to building many for family and friends, and I sti

The biasing isn't just non-techs. I've hand built every PC I've ever owned for over 20 years now, in addition to building many for family and friends, and I still have to do a bit of mental gymnastics to get over my biases for certain manufacturers. When someone like Intel has consistently delivered better performing parts for as long as they have, when AMD throws up a better part it almost feels like its a trick. Hell even now on the consumer desktop parts it looks like Intel is still edging out the newest AMD offerings on single-threaded performance. Just not at a good price. People, even smart informed people, still try to avoid decisions when it seems easy to do so. Reaching for an Intel processor has meant getting the faster part for so long that its muscle memory for people. That's going to take a while to undo.