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Translated it for you via DeepL: The online shop of a small shoe shop in Frankfurt records almost 700,000 hits when a rare sneaker is on offer. Bots buy them i
by martin_a 7y ago
Translated it for you via DeepL:
The online shop of a small shoe shop in Frankfurt records almost 700,000 hits when a rare sneaker is on offer. Bots buy them in bulk and later sell them at even higher prices. Recently, however, they only buy pictures of the shoes - a trick that seems to work.
The co-founder of the skater shop Bonkers Martin Schreiber has developed a strategy to trick bots and automatic scripts when buying online. Instead of coveted Nike shoes, he simply put their product images online for 10 euros each - including a matching description. Bots nevertheless ordered them a thousand times automatically.
The reason: Online shoppers buy limited edition shoes like the Nike SB x Parra within milliseconds and later sell them to collectors for a multiple. This not only generates frustration among customers, but also up to 700,000 online accesses to the shop, which look like a DDoS attack. Schreiber told the German skatemagazine Soloskatemag in an interview: "So we said that we would now also show our middle finger and sell digital pictures of our shoes.
## 7.000 Euro for 100 pictures
The trick seems to have worked, because several buyers have often bought pictures of the products - 70 Euros for seven pictures each. Apparently one of them was a person who placed 100 orders and spent 7,000 euros. The complaints and cancellation requests via Paypal were not long in coming. However, Paypal did not refund the price because the product description was not misleading. Finally, the product title had clearly indicated that these were pictures of shoes and not shoes themselves. "But of course such a bot does not recognise this," says Schreiber. He had refunded the money to some reasonable people in the form of a voucher.
Schreiber had previously informed Nike of the action and obtained the manufacturer's consent. It had also been announced well in advance in their own blog and in social media channels such as Instagram and Facebook. He wants more shops to follow this example in order to be a deterrent for bot users. However, it is not difficult to program them with some rules and restrictions to avoid such traps.
- mytailorisrich 7y agoIf they sell physical pictures of the shoes online I suspect that they have to accept cancellations and returns and refund in cash (this is how it works in the UK but I believe this is EU law so should be the same in Germany). To play devil's advocate: In economics terms it means that this shop sells these shoes too cheaply (i.e. for much less than what people will pay for them) so that there is an opportunity to make money by "correcting" this. This is called price arbitrage.
- nabla9 7y agoOnly if the consumer laws apply. If somebody buys shoes in bulk to sell them again and does business, the return policy may not apply. Especially if you mention "not for resellers" in the page.
- mytailorisrich 7y ago> Only if the consumer laws apply. Ah yes, good point. Still, I think these bots should be taken as a hint that prices are too low so instead of tricking them I would just increase prices.
- martin_a 7y agoNext to what @nabla9 said, cancellations and returns are not possible for digital goods. In German shops, you'll have to mark a checkbox to state you understand this, before you can proceed with your purchase. A bot might click this, not sure.
- mytailorisrich 7y ago> Next to what @nabla9 said, cancellations and returns are not possible for digital goods. Hence why I was careful to specify "physical" pictures.
- martin_a 7y agoAh, sorry, misread that.