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Traffic in December exhibits weird patterns (lower for business sites and higher for leisure sites due to the holidays). I wonder if they avoided a December 20
by vladd 16y ago
Traffic in December exhibits weird patterns (lower for business sites and higher for leisure sites due to the holidays).
I wonder if they avoided a December 2009 to December 2010 comparison on purpose (or if they preferred the Jan-vs-Dec one to get a better growth).
- corin_ 16y agoNot quite as simple as business vs. leisure, but I agree that the only reason they'd chose Dec10/Jan10 not Dec10/Dec09 is to make the stats look more impressive.
- jedberg 16y agoActually, they would have been more impressive if we did Dec to Dec. Our traffic is usually down in Dec. We did it that way because we were reviewing 2010.
- corin_ 16y agoThen that's really odd, the way any business would normally review a year's performance is to compare December/December, because that's the best way to get a decent comparison without being influenced by factors such as "Our traffic is usually down in Dec." Same thing for other time periods - if you want to see how good traffic was over a weekend, you don't compare Sat/Sun to Thur/Fri, you compare Sat/Sun to the previous week's Sat/Sun. Our traffic is usually down in Dec. Oddly, I've found that to be the case every year, across a range of non-business for-leisure websites.
- jedberg 16y agoWe weren't trying to review our performance year to year though. We were just showing how the beginning of 2010 compared to the end. All the media decided to make it a year over year comparison, which it was never intended as.
- jedberg 16y agoThey would have been more impressive if we did Dec to Dec. Our traffic is usually down in Dec. We did it that way because we were reviewing 2010.