Wanting to make a product cheap and therefore available to as many people as possible is a noble instinct—especially a product like this one. I totally get it.

Wanting to make a product cheap and therefore available to as many people as possible is a noble instinct—especially a product like this one. I totally get it. But unfortunately that doesn’t change the fact that for many reasons, selling a product at a very low price point is an extremely difficult way to start a new business. Can it be done? Yes, of course, but you better be able to either raise tons of money or acquire customers very cheaply. An app that costs 15% of what weekly therapy does and is similarly effective will help a lot of people. A company that dies because it can’t afford to advertise will help no one.