> Apple can't scale it at a reasonable price either. That may well be but they charge premium prices and position themselves as providing a premium service. Th

> Apple can't scale it at a reasonable price either. That may well be but they charge premium prices and position themselves as providing a premium service. They're the only business that calls their repair staff "geniuses", so I don't think it's too much to expect a "genius" to not go for the quick fix. People expect more from Apple because of how they present themselves.