>... in needing to attract both drivers and riders. The are not trying to attract drivers at all, they are trying to eliminate them. The drivers portion of the

>... in needing to attract both drivers and riders. The are not trying to attract drivers at all, they are trying to eliminate them. The drivers portion of the fair is the largest cost so removing drivers increases margins overall. Self driving cars are the only way this is a good business - which is why there is so much competition from many of the smartest innovators/investors in the world.