4 ms·
Same thing happened with Via in NYC. They used to offer $5 flat rides to anywhere in Manhattan, now prices for the most part are variable and sometimes much mor
by aiddun 7y ago
Same thing happened with Via in NYC. They used to offer $5 flat rides to anywhere in Manhattan, now prices for the most part are variable and sometimes much more. It was unfortunately too good to be true. They offer a subscription pass that can use pre-tax dollars but for me personally it's not the same.
- randyrand 7y agopromotional pricing in the beginning is a very common technique to increase market share. This is particularly important for industries with large network effects like ridesharing.