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Titles with a number generate more clicks so everybody does it.

• elliekelly 7y ago
  This is one of those things I try to google every once in a while but the results are so clogged with junk that I still don't really know the answer. Why are our brains drawn to click on headlines/titles with a number?
  • lowdose 7y ago
    I don't know exactly and I wasn't able to find a reference either but I thought the increase was something like 30%. Maybe hubspot or buffer has a blog on it.
• jameshart 7y ago
  It’s true. Odd numbers do better than even, as well.
• abricot 7y ago
  Numbers in title are a good indicator that the article is 1. Opinion based and that it 2. Lags detail. At least it's enough for me to know to avoid it when I'm searching for a solution to a problem.