Purely my opinion: Like many hip big startups today, one of their strongest competitive advantage is having users. Most users come because product A offers a b

Purely my opinion: Like many hip big startups today, one of their strongest competitive advantage is having users. Most users come because product A offers a better UX than product B. At least I feel that most big FAANG companies are mostly UX plays. In some cases you have to get very technical and innovative to give a good UX (Google), but in other cases not (Facebook).