3 ms·

Nike's hired guns for design are generally a bit ahead of the mainstream curve of any art direction. They've got a long history of legitimizing (rather, stealin

by sudont 16y ago

Nike's hired guns for design are generally a bit ahead of the mainstream curve of any art direction. They've got a long history of legitimizing (rather, stealing) a particular style, postmodern editing in general, and Sagmeister and Victore's scratchiti style in particular. So, yes. You'll start to see a lot of pop sites employ this technique. Still, there's likely to be a bit of a reprieve between this and when the really bad shops start using it. Say, eight months?

Hoff 16y ago
Gee, I was thinking "Now". And wondering if we're going to be seeing more of the ooh-shiny marketeer's web sites getting posted, too. We had a similar street-scene parallax ad site posted a while back, and the parallax HTTP messages from Github just got posted. And yes, now contemplating writing a browser extension to get these pesky ooh-shiny parallax kids off my lawn, too.
morganpyne 16y ago
Yes, I would agree that in the past Nike have generally been ahead of the curve in their campaigns, creating the trends rather than following them (even if they are just mainstreaming co-opted coolness). I've just been thinking about this and I've noticed something recently. The time it takes (for techniques/trends/fashions) to go from obscurity to mainstream is asymptotically approaching zero and even I find myself noticing a cool thing one week, and as soon as a few weeks later dismissing it as passé and tired. The window of opportunity to exploit something new is shrinking fast. My reaction to the Nike ad is probably symptomatic of this whole process and living life in Internet time like a character from a Charlie Stross novel :-)
morganpyne 16y ago
I was trying to remember when I first came across attempts at pure-css 3d stuff, and remembered seeing a rotating coke can and a 3d renaissance painting quite a while ago. (I could have sworn it was a year or two but the dates on the articles don't agree with that) Anyway, here are two interesting css only 3d effects from Román Cortés: http://www.romancortes.com/blog/pure-css-coke-can/ http://www.romancortes.com/blog/pure-css-coke-can/ http://www.romancortes.com/blog/css-3d-meninas/ http://www.romancortes.com/blog/css-3d-meninas/ These are the first ones I remember seeing - anybody know of anything earlier?

by sudont 16y ago

Hoff 16y ago

Gee, I was thinking "Now". And wondering if we're going to be seeing more of the ooh-shiny marketeer's web sites getting posted, too. We had a similar street-scene parallax ad site posted a while back, and the parallax HTTP messages from Github just got posted. And yes, now contemplating writing a browser extension to get these pesky ooh-shiny parallax kids off my lawn, too.

morganpyne 16y ago

Yes, I would agree that in the past Nike have generally been ahead of the curve in their campaigns, creating the trends rather than following them (even if they are just mainstreaming co-opted coolness). I've just been thinking about this and I've noticed something recently. The time it takes (for techniques/trends/fashions) to go from obscurity to mainstream is asymptotically approaching zero and even I find myself noticing a cool thing one week, and as soon as a few weeks later dismissing it as passé and tired. The window of opportunity to exploit something new is shrinking fast. My reaction to the Nike ad is probably symptomatic of this whole process and living life in Internet time like a character from a Charlie Stross novel :-)

morganpyne 16y ago

I was trying to remember when I first came across attempts at pure-css 3d stuff, and remembered seeing a rotating coke can and a 3d renaissance painting quite a while ago. (I could have sworn it was a year or two but the dates on the articles don't agree with that) Anyway, here are two interesting css only 3d effects from Román Cortés: http://www.romancortes.com/blog/pure-css-coke-can/ http://www.romancortes.com/blog/pure-css-coke-can/ http://www.romancortes.com/blog/css-3d-meninas/ http://www.romancortes.com/blog/css-3d-meninas/ These are the first ones I remember seeing - anybody know of anything earlier?