So there is this common idea that social media is creating sort of "fake" social interactions where things are said and pictures are taken in pursuit of social

So there is this common idea that social media is creating sort of "fake" social interactions where things are said and pictures are taken in pursuit of social reward (likes, follows, engagement). But this behavior isn't really caused by social media, in fact this is just a digital representation of a behavior that people have been doing for a really long time. This is a completely fresh perspective to me and I find it very interesting, there's a good chance that you're right.