Some advantages: * Integrated graphics in their CPUs is important for lower-end systems and APU/SoCs. Intel had an integrated GPU at the time, AMD didn't. * I

Some advantages: * Integrated graphics in their CPUs is important for lower-end systems and APU/SoCs. Intel had an integrated GPU at the time, AMD didn't. * It allowed them to provide the CPU+GPU for all Xbox and Playstation consoles since the acquisition * It might have allowed them better deals with chip factories because their volume increased