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Ads. It's hard to make money in online news, so lots of sites feel the need to plaster ads all over the page. Every ad is going to bring along its own trackers
by csixty4 7y ago
Ads. It's hard to make money in online news, so lots of sites feel the need to plaster ads all over the page. Every ad is going to bring along its own trackers to gather information on users but also to make sure the site is meeting guaranteed minimums for viewability.
Analytics. At a minimum, there's going to be Google Analytics but there might be some in-house tracking tool or some kind of audience statistics package too.
Paywalls need to make sure you haven't met the limit.
A/B tests on headlines, content, and even styling mean remembering which test group you fall into.
- Samon 7y agoExactly this. I work for one such large multinational news corporation, and its all about ads and analytics. On the analytics front, we are measuring and reporting on pages and articles at a number of levels, from audience metrics around demographics, device type, time-of-day, time-on-page, scrolling behaviour, etc to the actual articles themselves, the section/category, even the individual journalist. We have real-time reporting and statistics on the 'performance' of any article, journalist, section, etc. Tracking and measuring user behaviour is largely performed using a number of cookies.
- beatgammit 7y agoInstead of all these cookies, tracking, etc, have they considered forming some kind of "Netflix for text"? I don't want to pay for a subscription for several different content producers where I only want some of the content from each, but I'd be willing to pay some flat amount or even variable amount where content producers get paid based on popularity of content, and the platform can enforce accuracy of the content.