I'm building a job board for developers, and Facebook is giving me cheaper conversions than anyone else. But you need to invest the time in building high-perfor

I'm building a job board for developers, and Facebook is giving me cheaper conversions than anyone else. But you need to invest the time in building high-performing ads, the current ads we run are performing 50x better than our initial ads. Good ad copy and appropriate demographic choice is critical. I suspect when a lot of people say they find Facebook ads not being effective, they've just stuck an ad up seen a 0.0001 CTR and given up. Not that I'm complaining, it makes the ads cheaper for me :-) Facebook could do a lot more to make it easier for advertisers to build high-performing ads, but I suspect they're afraid that it'd mean that the advertisers would end up spending less money of Facebook.