Ignoring who is "winning" - it's always good when new viable competition enters a previously dominated market. In this case both companies will be providing to

Ignoring who is "winning" - it's always good when new viable competition enters a previously dominated market. In this case both companies will be providing to increase performance and lower cost, which AMD has done a great job at - this forces intel to lower prices or improve features to stay competitive. Win-Win for consumers either way. And for the last what almost 10 years Intel has been ahead in many use cases - and their new offerings are rather stale IMO.