You're right about the document sizes exploding but I think the real reason is the suits swooped down when they found that mere hyperlinked documents could actu

You're right about the document sizes exploding but I think the real reason is the suits swooped down when they found that mere hyperlinked documents could actually be monetized into profitability. The rest is history. 4.4Mb for those 5Mb per news article is javascript that exists for ads and tracking, which in turn exist for monetizing.