4 ms·
Listen, if you saw the hearings about Google and search ratings, you know that a search should be a million different things to a million different people. By m
by not_a_cop75 7y ago
Listen, if you saw the hearings about Google and search ratings, you know that a search should be a million different things to a million different people. By making a search engine you have to make A choice as to what is right, and you WILL make political decisions along with many others as to what people want to see.
Just like the cloud is "Just someone elses's computer", Google is "Just someone else's yellow pages". Someone rates the importance, and there will ALWAYS be a bias because bias ALWAYS exists.
Edit: I should correct and say someone has to create and curate the algorithms. Even if not a single person rates a single page personally, keywords can and will boost or lower popularity. Trigger words that in the US that mean "racism" but in other countries do not harbor racial aggression will bleed through search engine results, even if Google has a dedicated team in each country to resolving such things. These types of things, like it or not are very political in nature, and thus US politics is invasive in a sense, simply by being native to Google. This has the end goal (I think) of evangelizing a brand of politics to others. You can argue again whether this is good or bad. I would say parts of this are definitely bad. The major country that performs most poorly in many of its ways is exporting its bad culture to other places.