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The author of these tweets is also the author of the report, and he claims that he did provide a methodology [0]. The report can be found here: https://sparktor

• bko 7y ago
  The Google answer makes sense then: Received 150+ Billion searches Solved 48.96% of those searches without a click Sent 7.2% of all search clicks to paid results Sent 6.01% of all searches (~12% of search clicks) to websites owned by Alphabet, Google’s parent company Directed a click to non-Alphabet-owned websites (aka, the rest of the web) after 45.03% queries Specifically "Sent 6.01% of all searches (~12% of search clicks) to websites owned by Alphabet, Google’s parent company". So only 12% of search clicks resulted in Google owned sites. The 50+% quoted includes all the search results without a click. Getting answers without a click is the ideal for me as a consumer. I don't know why you would include that as evidence that Google somehow favors their site over others. The other factor is the content. IMO Youtube and Google Maps are far superior products compared to others. I imagine an unbiased search engine would favor these sites. If a large percentage of search queries are for videos or places, I would expect the search results to skew towards Google products.