While it's not a small market, it's in the Bay Area's blind spot. Fishing is the 2nd most popular outdoor activity in the US, behind running. In the US, there a

While it's not a small market, it's in the Bay Area's blind spot. Fishing is the 2nd most popular outdoor activity in the US, behind running. In the US, there are 20 million people who fish for freshwater bass alone (1 in 16 Americans). Bass Pro Shops is the Missouri unicorn that grew from nothing to be big enough to buy Cabela's for $5 billion, based largely on their boat sales.