MoviePass was purely additive to theater chains. It increased demand for tickets, it marketed itself, and most importantly, the theaters GOT PAID for every MP a

MoviePass was purely additive to theater chains. It increased demand for tickets, it marketed itself, and most importantly, the theaters GOT PAID for every MP admission. In contrast, A-List is mostly cannibalistic. Via self-selection, the most common subscribers are people who were most likely to actually purchase multiple AMC movie tickets each month, that now pay less overall. A-List members take up seats in sold-out, opening-weekend showings (including higher-priced IMAX and 3D) that could otherwise be sold individually. And AMC has to market and administer the program, which also costs money.