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Ironically, many actions are drastically easier to track on the server side. Frontend pageview tracking is trivially knocked out by ad block. Backend pageview t
by bpicolo 7y ago
Ironically, many actions are drastically easier to track on the server side. Frontend pageview tracking is trivially knocked out by ad block. Backend pageview tracking is impossible to block.
- mirimir 7y agoTrue. But lots of third-party tracking is harder, right?
- bpicolo 7y agoWouldn't say that. With something like Segment it's easy to shovel data from the backend to any analytics provider you can think of. The majority of analytics providers have a REST api of some sort.
- mirimir 7y agoSorry, I wasn't clear. I meant that, without 3rd-party cookies, tracking is harder. And I'm assuming that users who block scripts also block 3rd-party cookies.