to a good extent, creativity == (ability to generate alternatives && identify / pick out the best) and i believe 'ability to generating alternatives' is one of

to a good extent, creativity == (ability to generate alternatives && identify / pick out the best) and i believe 'ability to generating alternatives' is one of the most important issue here, as often times, most / all existing solutions to a problem have failed or are poor, and it is then required of a 'creative' person to come up with alternatives - obviously the bonus is when the best is picked from these alternatives.