Elsevier is the bouncer to a trendy club. People flock outside, just because they know that the bouncer rejects 92% of the submitted articles (that's the rate f

Elsevier is the bouncer to a trendy club. People flock outside, just because they know that the bouncer rejects 92% of the submitted articles (that's the rate for Nature i think). I think an open access publisher must create this artificial scarcity in order to build reputation. In fact i think they have to advertise it. They 'll also need a massive promotion campaign to attract attentin from authors.