I think at 10$, it was way to cheap to even survive on the gym-economics. I think the plan was to build a huge userbase, and then use that as leverage to: 1. g

I think at 10$, it was way to cheap to even survive on the gym-economics. I think the plan was to build a huge userbase, and then use that as leverage to: 1. get better prices from theaters to send users there 2. make deals with studios to send users to their movie 3. make deals with nearby stores to send users there it backfired when all the theaters called the bluff and just started their own membership program, and held out until Moviepass bled out all their VC money.