They're both far more pushy with their ads and marketing for one, but the problem I have with them in general is why do I need to sign up with a publisher and i

They're both far more pushy with their ads and marketing for one, but the problem I have with them in general is why do I need to sign up with a publisher and install a new app to play a game? Imagine if instead of Spotify you had to make an account and download an app for every record label. Also, they are really just terrible companies.