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For people not in the adtech space: DFP is DoubleClick For Publishers, who initially served banner ads and were bought by Google in 2008. https://en.wikipedia.o
by mceachen 7y ago
For people not in the adtech space: DFP is DoubleClick For Publishers, who initially served banner ads and were bought by Google in 2008. https://en.wikipedia.org/wiki/DoubleClick https://en.wikipedia.org/wiki/DoubleClick